Wednesday Jul 05, 2023
Lessons in Selling Quality & Service with Fred Kesich of Pac Machine Co.
Fred Kesich, owner and head of engineering of Pac Machine Co., shares the origins of his family-owned business and how they became a longtime Xylem partner and Flygt and Godwin distributor based in California.
Kesich shares his experiences and insights on a variety of topics, including:
- Communicating cost versus quality to customers
- Offering rental solutions as a path to purchase
- Industry shifts from a "catalog" business to engineering and service expertise as major differentiators in sales
- Buying a Godwin pump from the show floor at CONEXPO, and more
Learn more about Pac Machine Co.: https://pacmachine.com/
Version: 20240731
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