Turning Challenges Into Opportunity & Resilience with Renee Peet

Renee Peet, Sensus Vice President of Global Product Management and Marketing, joins the show to share her role in handling the "Four Ps of Marketing" -- Price, Promotions, Products, and Positioning -- and the valuable lessons learned from utility customers who are adapting and utilizing Sensus technology in the field in new and different ways. She also discusses how making agile transformations throughout the business was one factor in helping turn challenges presented by COVID-19 into opportunities for new, creative solutions. Finally, Peet explains her role in championing a culture of diversity, equity, and inclusion throughout Xylem.

Recorded live in October at Xylem Reach 2021 in New Orleans.

View content from the Reach 2021 virtual conference and learn more about Reach 2022 at https://xylemreach.com/.

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